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Partners & Integrations / Maxeda Marketplace
MAXEDA × NEXREPLY
Efficient customer service on the Maxeda Marketplace. No more manual work.
Maxeda DIY Group is the largest DIY retailer in the Benelux, with Praxis, Brico and BricoPlanit. Its online marketplace gives sellers access to 1.5 million customers per week through these retail chains' websites and apps.
With NexReply, you fully automate communication about Maxeda Marketplace orders. Through the Mirakl integration, our platform connects directly to the API, retrieves real-time order and product data, and immediately sends an appropriate, personalised reply.
Adding the Maxeda Marketplace to your channel mix gives you access to the 1.5 million DIY enthusiasts who visit Praxis and Brico weekly. For suppliers of building materials, tools and home decorations, this is the fastest way to establish a presence across the Benelux.
Reach across the Benelux
Sell through Praxis.nl and Brico.be and reach 1.5 million customers per week in the Netherlands, Belgium and Luxembourg.
Selected partner network
With 150 carefully selected sales partners, there is less competition and more opportunity for your products to stand out.
Omnichannel DIY
Customers can order online and collect or return purchases at one of 334 stores. Ideal for larger DIY products.
REAL-TIME FEATURES
Data and features synchronised
NexReply keeps all communication and order processing running smoothly through direct integration with your Maxeda seller dashboard.
1. Order synchronisation
All Maxeda orders are forwarded to your own systems in real time for fast processing.
2. Real-time stock updates
Prevent out-of-stock cancellations and associated penalties through direct stock synchronisation.
3. Listing management
Keep product information, prices and specifications centrally managed and immediately up to date.
4. Price synchronisation
Adjust prices dynamically to win the buy box without risking incorrect pricing.
5. Returns processing
Automatic registration and rapid status checks for incoming returns enable faster refunds.
6. Upload tracking
Tracking numbers are uploaded directly to the marketplace so customers are informed immediately.
THE NEXREPLY CORE
Why connect Maxeda through NexReply
NexReply makes Maxeda one of your many connected sales channels. Stock and prices stay synchronised, order intake and shipping confirmations are automated, and you work in the same flow you already use for your other marketplaces.
The platform is built for reliability and scale. Instead of simple AI that repeats text, NexReply actually checks logistics data and applies your specific business rules. Every customer receives a factually accurate answer.
SIMPLE IMPLEMENTATION
How to connect
1
Connect your account
Connect your Maxeda account to NexReply using your API credentials or OAuth. Setup takes just a few minutes.
2
Set your preferences
Define stock rules, order routing and message templates that fit your DIY product range.
3
Go live
Activate the integration and let NexReply handle customer questions from Praxis, Brico and BricoPlanit automatically.
Ecosystem
Works with your existing stack
Kaufland
Connect product data and synchronise marketplace orders.
NexReply automatically checks delivery status and forwards tracking information immediately, including live carrier status updates.
My order is delayed
NexReply recognises a delayed shipment using carrier data, proactively informs the customer and can offer a solution immediately.
Returns and refunds
Customers immediately see their product's return status and when to expect a refund.
Delivery or product issue
Questions about functionality or complaints about a faulty product are recognised immediately and, where needed, escalated to your team with the full order context.
CASE STUDY
How an electronics seller automates 75% of Maxeda customer questions
80%
Automatically resolved
Of all customer questions through Praxis and Brico are handled automatically.
< 3 min
Average response time
Fast, accurate replies deliver excellent seller scores on Maxeda.
A Maxeda seller receives dozens of customer questions every day about deliveries, returns and product information. Without automation, the team must open multiple systems for every ticket. With NexReply, questions are automatically linked to the correct order and answered immediately using current data.
The result: less manual work, faster response times and consistent communication across all Maxeda channels, directly contributing to better seller scores.
Jan de Groot
E-commerce Manager, DIY Tools Benelux
FAQ
Frequently asked questions about the Maxeda integration
Can NexReply answer Maxeda customer questions automatically?
Yes. Most standard questions about orders, shipping and returns can be handled automatically using real-time logistics data.
Does this work alongside my other marketplaces?
Yes. NexReply is built for multichannel e-commerce and centralises communication across all your sales channels, such as bol.com, Amazon and Shopify.
How does communication stay consistent?
Because every reply is based on the same order and fulfilment data and composed in your brand's specific tone of voice.
What happens in complex situations?
In complex cases, such as a complaint about a faulty product, the message is forwarded directly to your team, fully enriched with all relevant context.
Is this a chatbot?
No. NexReply is not a simple chatbot that reacts to isolated keywords, but advanced operational infrastructure that responds using actual data.
GET STARTED
Start selling on Maxeda through NexReply
Connect Maxeda to your existing flow and automate your customer service. Fewer tickets. Fewer errors. More scale.
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