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KAUFLAND MARKETPLACE INTEGRATION
More orders via Kaufland. More pressure on your customer service team.
Selling through Kaufland Global Marketplace can grow your reach quickly. But every extra order also means more customer questions. About delivery times, returns, incomplete orders and shipping status. NexReply automates that communication.
It reads Kaufland messages, matches them to your orders and uses real-time data to provide the right answer immediately.
A customer asks through Kaufland: 'Where is my order?' Instead of logging in and searching manually, NexReply does this automatically:
Instant order matching
NexReply immediately matches the sender to the outstanding Kaufland order. All relevant order lines, customer data and shipping addresses are linked instantly.
Carrier and tracking analysis
Thanks to direct connections with carriers (PostNL, DHL, DPD), the system retrieves the real-time Track & Trace status, including any delay notifications.
Automated reply
Within milliseconds, a correct response is prepared with the current status. Not standard chatbot answers, but genuinely accurate data.
Connected Data
Direct access to your Kaufland marketplace data
NexReply synchronises with every crucial data point in your Kaufland environment to keep communication running smoothly.
Order status & order details
Immediate insight into product titles, SKUs, prices and the customer's purchase history.
Shipping status & Track & Trace
Live updates from connected carriers integrated directly into the response to the buyer.
Return status & refunds
Track return parcels and provide instant updates on refund processing.
Customer messages through the platform
Synchronise all incoming tickets directly with the Kaufland Seller API.
Fulfilment status & carrier updates
Information on whether the order has already been packed or shipped, or whether there are backorders.
Seller performance & SLA metrics
Proactively monitor Kaufland’s strict response deadlines to prevent penalties.
Real-time
Marketplace communication without bottlenecks
Kaufland imposes strict performance requirements on sellers. Responding late or providing incorrect information directly harms your seller score.
Strict response SLAs
Every customer enquiry must be answered within the specified response time.
Risk of negative reviews
Poor or slow responses immediately lead to dissatisfied buyers on Kaufland.
Impact on your seller score
A declining score means less visibility in the Kaufland Buy Box.
Process
From a Kaufland message to an automated response with order data
NexReply automates the communication steps seamlessly and securely.
1
Match customer & order
As soon as the message arrives, it is linked to the current Kaufland order.
2
Check status
We check the internal status of the order in your warehouse or e-commerce software.
3
Retrieve carrier data
NexReply checks live tracking information and flags any delays.
4
Detect exceptions
Are there active partial deliveries or returns? These are factored in immediately.
5
Generate response
A professional response is formulated that reflects your brand values.
6
Sending and SLA compliance
The response is sent immediately, ensuring that the Kaufland response deadline is met.
Question types
Typical Kaufland questions you can automate
NexReply is designed to resolve the most common marketplace questions.
Order status
Questions such as 'Where is my order?' are answered with live Track & Trace links and the carrier's expected delivery date.
Shipping & Delays
Automatic apologies and updates when a parcel has been delayed by DHL, PostNL or DPD.
Returns & Refunds
Clarity on returns procedures and the exact status of refunds through the Kaufland platform.
Infrastructure
Not a chatbot. Infrastructure for marketplace support.
NexReply operates based on real-time process data, not just keyword matching.
Shopify and Kaufland events
Order created and processed immediately
Delay reported by PostNL or DHL
Return parcel received at fulfilment centre
Refund processed in the back office
Dynamic Response Selection
These events directly determine the tone and content of the response. Has a parcel been delayed? The system immediately offers an apology and a tracking link. Has it not been packed yet? The customer is then given the option to cancel the order directly with one click.
INFRASTRUCTURE OVER TEMPLATES
Why
Why Kaufland sellers choose NexReply
Sellers on international marketplaces need reliable automation.
Traditional Customer Service
Logging into Kaufland manually, looking up orders in your ERP and copying and pasting tracking links. This leads to slow replies and missed SLA deadlines.
NexReply automation
Automatic order recognition, direct API connections to carriers and a suitable reply in the right language within seconds. Your seller score stays protected.
Ecosystem
Works with your complete e-commerce stack
Kaufland is a sales channel. Your operations sit behind it. NexReply integrates seamlessly with your existing systems.
Shopify
Synchronise and manage all your online orders and customer data centrally.
NexReply connects to virtually any system where customer data is available via the API.
Implementation
Go live with Kaufland in three steps
You will be fully operational within a few days. No complex technical installation required.
1
Connect the Kaufland Seller API
Connect your Kaufland seller account in just a few clicks via our secure API integration.
2
Connect your customer service inbox
Connect NexReply to your existing helpdesk or inbox (Zendesk, Trengo or email).
3
Set instructions and go live
Define your business rules and start answering questions in a controlled way straight away.
Result
Kaufland seller automates marketplace support
75%
Handled automatically
Resolved immediately without intervention from a support agent.
< 3 min
Average response time
SLAs are easily met, even during busy peak periods.
24/7
Always available
Fast, accurate answers in the marketplace’s language.
A Dutch e-commerce business decided to expand its offering into the German market through Kaufland. As the number of orders rose rapidly, the pressure on the helpdesk increased significantly. Manually translating messages and looking up order details simply took too much time.
Thanks to NexReply, all incoming Kaufland messages are immediately linked to the correct order and answered using real-time delivery data. The performance score on Kaufland is now more stable than ever.
E-commerce Manager
Active Kaufland Seller - Multi-channel Brand
FAQ
Frequently asked questions about the Kaufland integration
Can NexReply automatically respond to Kaufland messages?
Yes. For most standard customer enquiries (such as delivery status, returns and order details), NexReply can provide fully automated and accurate responses based on real-time order data.
Does it work with other marketplaces?
Yes, NexReply is built for multi-channel e-commerce. You can manage communications from Kaufland, Bol.com and Amazon clearly in one system.
How does communication remain consistent?
Because all answers are generated based on exactly the same factual order data from your webshop and connected carriers.
What happens with exceptions?
As soon as the system detects a complex issue, such as a damaged product or a payment dispute, the message is immediately forwarded to a human team member.
Is this a chatbot?
No. NexReply is not a simple chatbot that responds to keywords. It is an advanced communications infrastructure connected to your live order and shipping systems.
Related
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