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Customer case studyShakaloha β€’ Published: June 2025 β€’ Sector: Sustainable Fashion & Lifestyle

Shakaloha automates daily customer enquiries and saves hours of repetitive work

Faster email service, less inbox pressure and personal support at every implementation step.

Shakaloha

"The integration was completely taken care of. No manuals or sample PDFs, just sorted. Questions are answered incredibly quickly via WhatsApp, and improvement suggestions are actually acted on: several ideas I suggested were implemented in no time. This is how working with a software provider should feel."

Shakaloha ShakalohaDutch lifestyle brand known worldwide for sustainable wool jackets and clothing from Nepal
4-6 min

Manual work saved

Manual time per recurring email before NexReply

Review or automatic

Choose yourself or automate

Review or automatic sending, depending on the type of question

Fully taken care of

Fully taken care of

Setup and implementation fully handled by NexReply

About the customer

About Shakaloha

Shakaloha is a Dutch lifestyle brand known worldwide for sustainable wool jackets and clothing from Nepal. Its international webshop serves customers across Europe and beyond.

About Shakaloha

The problem

The challenge: many of the same questions for a small team

Shakaloha's compact customer service team received dozens of recurring questions about orders, deliveries, returns and products every day. Each email took an average of 4–6 minutes. On busy days, the inbox filled up quickly and customers could wait longer. Repetitive work took up a lot of time, leaving less capacity for exceptions and complex enquiries.

Most common email scenarios at Shakaloha

  • 🚚 Where is my order and when will my parcel be delivered?
  • πŸ”„ How do returns work?
  • πŸ“¦ Can I still change my order?
  • 🧢 Which size fits best?
  • ✨ Is a product still in stock?

The impact of a high support workload

A full inbox, longer waits on busy days and less time for exceptions and complex questions.

4-6 minManual time per email

The decision

Why NexReply: not a standalone chatbot, but one controlled workflow

Shakaloha was not looking for a standard chatbot or standalone AI agent. The solution had to work within the existing email workflow and use the relevant order information available. NexReply identifies questions, enriches them where needed and prepares a suitable reply. Depending on the type of question, the reply is reviewed or sent automatically, while human control is retained.

Before

  • 4–6 minutes of manual work per email
  • Responses often only after 5-6 hours
  • Standard tickets and backlogs
  • No direct Lightspeed API integration

With NexReply

  • Use the relevant order information available
  • Replies based on available information
  • Review or automatic sending
  • Replies that fit the existing workflow

Non-negotiable requirements:

  • Use the relevant order information available
  • Replies based on available information
  • Review or automatic sending
  • Replies that fit the existing workflow

The approach

The solution: NexReply as an intelligent automation layer

Shakaloha implemented NexReply as its central automation layer. Incoming questions are identified and enriched where needed. Depending on the type of question, the reply is reviewed or sent automatically.

Configured automations

Order on hold

Immediately informs customers about payment or address checks.

Backorder communications

Provides accurate updates on expected delivery times.

Return procedure

Automatically sends the correct return label.

Delayed delivery

Retrieves the live status and proactively updates the customer.

Stock and restock enquiries

Matches questions with current restocking dates.

Send missing items / Resend the order

The integration with the fulfillment partner automatically handles partial or full reshipments, without requiring you to log in to the partner’s portal.

Responses are based on:

Tone of voice

Clear, helpful and appropriate for Shakaloha.

Business rules

Replies based on approved instructions and current data.

Available information

Available relevant information.

Operational process flow

6 steps from incoming email to resolution

  1. Email arrives

    The customer emails support@shakaloha.nl

  2. Question type identified

    NexReply analyses the exact intent

  3. Current data retrieved

    Gift card, order and shipping data

  4. Rules checked

    Business rules and templates checked

  5. Reply prepared

    Written accurately in the brand's tone of voice

  6. Sent or escalated

    • βœ“ Sent automatically
    • β†— Sent to a team member

Technology

NexReply works with available information

NexReply enriches replies with the relevant information available.

  1. Lightspeed

    • Available relevant information
  2. NexReply

    • Automation
  3. MyParcel

    • Available relevant information

Available information

NexReply works with the relevant information available.

"Incredibly fast support, direct communication and a team that genuinely listens. Ideas aren't put on a backlog; they're actually acted on quickly. That makes NexReply much more than just a software provider to us."

Shakaloha Team ShakalohaSustainable Fashion & Nepal Projects

Available information

  • Available information

Available information

  • Available information

Onboarding

Implementation: fully managed and personal

Implementation

Fully handled by NexReply; no technical manuals, sample files or complicated configuration for Shakaloha.

Shakaloha ShakalohaSustainable wool jackets from Nepal

Templates aligned with the existing workflow and processes optimised.

The outcome

Results with NexReply

Faster replies, less inbox pressure and more room for personal attention

Results at a glance

Manual time per recurring email reduced to review or automatic sending
4-6 min
Faster replies
Faster
Fully managed setup by NexReply
Fully

Response time comparison

From manual lookup work to automatic context

Before

Manual checks

Response time
Longer
Team workload
Heavy inbox workload
Output
More repetitive work

Now

With NexReply

Response time
Faster
Team workload
Less inbox pressure
Output
Consistent responses

Hours saved

Recurring questions only need a brief review or receive an automatic reply.

A clearer inbox

Less inbox pressure and greater visibility.

More room for personal attention

More time for exceptions and complex questions.

Consistent responses

More consistent communication.

Market position

NexReply vs. the market

NexReply vs. the market
RoleNexReplyFreshdeskMinimal AI
AI email recognition Yes, with context Limited (add-on) Not specified
Order data integration Real-time Basic (App Store) Not specified
Draft reply + approval Yes Limited Not specified
Dutch language support Native Dutch Limited Not specified

Would you like this for your webshop too?

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