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Customer case studyE-commerce â€ĸ Socks

How Wandelsok automated 60% of its support queries with NexReply

Learn how e-commerce brand Wandelsok reduced its support workload with NexReply. Less repetitive manual work, faster responses and more focus on growth, without a chatbot.

Wandelsok

If you receive lots of customer questions, I would definitely use NexReply. It saves time and improves customer satisfaction.

Jan Visser Jan VisserWandelsok
60%

Automated

Of incoming support tickets processed fully independently

1-3 min

Response time

Immediate automatic handling of familiar order enquiries

3–4 hours

Time saved per week

Less manual searching in PrestaShop, PostNL and DHL

About the customer

About Wandelsok

Wandelsok is an e-commerce organisation selling socks to both consumers and businesses. Through several of its own webshops (wandelsok.nl, sportsok.nl and teensok.nl) and marketplaces such as bol.com, ANWB and Decathlon, Wandelsok serves a large flow of customers every day. With a compact team of two employees and thousands of orders per month, handling customer enquiries efficiently is essential for continued growth and customer satisfaction.

About Wandelsok

The problem

The challenge: many repetitive questions, limited capacity

Before implementing NexReply, Wandelsok faced a familiar challenge: answering the same customer questions every day with a small team. Each repetitive question took an average of five minutes of manual work. This increased inbox pressure and made it difficult to always respond quickly.

Most common email scenarios

  • đŸ“Ļ What is the delivery time?
  • 📏 When will size X be back in stock?
  • 🚚 When will my backorder be shipped?
  • âœī¸ Can I change my order?
  • â†Šī¸ How do returns work?
  • âąī¸ Why is my order delayed?

Support workload calculation

Before NexReply, the team spent an average of 15 hours per month answering identical order status and shipping questions by checking systems manually.

  • Constant interruptions for the team
  • Longer response times: 1 to 24 hours
  • A growing need to hire additional staff
15 hoursSupport time per month

The decision

Why NexReply instead of a standard AI chatbot?

Wandelsok chose NexReply as an intelligent first layer in customer service. Not a standard AI chatbot, but a practical combination of predefined responses, AI context and direct integrations.

Before

  • 15 hours of manual inbox work per month
  • 1 to 24-hour response time
  • Risk of higher staffing costs
  • No real-time integration with the webshop and carriers

With NexReply

  • 60% of tickets handled automatically
  • Response time under 5 minutes
  • No additional staff needed as the business grows
  • Live PrestaShop + PostNL/DHL integration

Non-negotiable requirements:

  • Save an average of five minutes of manual work per repetitive customer question.
  • Handle familiar order questions immediately through PrestaShop, PostNL and DHL.
  • Direct API integration with PrestaShop, PostNL and DHL
  • Preserve personal customer communication without a chatbot.

The approach

The solution: NexReply as an intelligent automation layer

Wandelsok implemented NexReply as the central engine behind its support inbox. Incoming messages are classified within seconds. When the required data is available and the question falls within the predefined business rules, NexReply immediately prepares and sends an accurate reply.

Configured automations

Order on hold

Immediately informs customers about payment or address checks.

Backorder communications

Provides accurate updates on expected delivery times.

Return procedure

Automatically sends the correct return label.

Delayed delivery

Retrieves the live status and proactively updates the customer.

Stock and restock enquiries

Matches questions with current restocking dates.

Responses are based on:

Tone of voice

Gentle, helpful and appropriate for a premium sock brand.

Business rules

Replies stay within familiar questions and the available order information.

Live context & data

Actual PrestaShop order data linked to PostNL and DHL.

Operational process flow

6 steps from incoming email to resolution

  1. Email arrives

    The customer emails support@wandelsok.nl

  2. Question type identified

    NexReply analyses the exact intent

  3. Current data retrieved

    Order & shipping data from PrestaShop/PostNL/DHL

  4. Rules checked

    Business rules and templates checked

  5. Reply prepared

    Written accurately in the brand's tone of voice

  6. Sent or escalated

    • ✓ Sent automatically
    • ↗ Sent to a team member

Technology

API integration with PrestaShop and carriers

NexReply's strength lies in its seamless integration with Wandelsok's existing technology. The software connects directly to the PrestaShop database and carriers PostNL and DHL without a complex implementation process.

  1. PrestaShop

    • Order data
    • Customer information
    • Order status
  2. NexReply

    • AI Engine
  3. PostNL & DHL

    • Shipping
    • Tracking
    • Delivery status

PostNL Shipping Integration

Tracking and delivery status available directly through PostNL

The API-based service automation and integration with PrestaShop and PostNL/DHL allow us to respond much faster. Everything is ready in NexReply straight away.

Jan Visser Jan VisserWandelsok

PrestaShop API

  • Order details
  • Customer information
  • Product details
  • Order status

PostNL API

  • Shipping
  • Tracking
  • Delivery status
  • Return labels

Onboarding

Implementation: controlled and personal

NexReply's implementation was smooth and efficient. The system was fully operational within one week. While other solutions can be complex or time-consuming to configure, NexReply stood out through its personal guidance and practical approach.

Onboarding Review

NexReply's help with implementing replies in particular means you achieve results very quickly.

Jan Visser Jan VisserWandelsok

Even with an initial review stage, time savings were immediate.

The outcome

Results with NexReply

60% of repetitive support questions automated

Results at a glance

Repetitive questions automated
60%
Response time (previously 1–24h)
1-3 min
Time saved per week
3–4 hours

Response time comparison

From days to less than 5 minutes

Before

Manual

Response time
1 to 24 Hours
Team workload
Heavy inbox workload and stressful Monday mornings
Output
Manual replies, with a higher risk of errors

Now

With NexReply

Response time
< 5 Minutes
Team workload
Less inbox pressure and a calmer support workflow
Output
Consistent communication, faster and more accurate

No need to increase headcount

60% of incoming support tickets handled entirely independently.

Less inbox pressure

Less inbox pressure through immediate handling of familiar order questions.

More time for marketing

An average of five minutes of manual work saved per repetitive question.

Consistent communication

Response time for familiar order questions reduced to 1–3 minutes.

Market position

NexReply vs. the market

NexReply vs. the market
RoleNexReplyMinimal AISupport Squard
AI email recognition Yes, with context Not specified Not specified
Order data integration Real-time Not specified Not specified
Draft reply + approval Yes Not specified Not specified
Dutch language support Native Dutch Not specified Not specified

Would you like this for your webshop too?

Book a no-obligation demo and discover how many support questions NexReply can automate.