How Wandelsok automated 60% of its support queries with NexReply
Learn how e-commerce brand Wandelsok reduced its support workload with NexReply. Less repetitive manual work, faster responses and more focus on growth, without a chatbot.
If you receive lots of customer questions, I would definitely use NexReply. It saves time and improves customer satisfaction.
Jan VisserWandelsok
Automated
Of incoming support tickets processed fully independently
Response time
Immediate automatic handling of familiar order enquiries
Time saved per week
Less manual searching in PrestaShop, PostNL and DHL
About the customer
About Wandelsok
Wandelsok is an e-commerce organisation selling socks to both consumers and businesses. Through several of its own webshops (wandelsok.nl, sportsok.nl and teensok.nl) and marketplaces such as bol.com, ANWB and Decathlon, Wandelsok serves a large flow of customers every day. With a compact team of two employees and thousands of orders per month, handling customer enquiries efficiently is essential for continued growth and customer satisfaction.
The problem
The challenge: many repetitive questions, limited capacity
Before implementing NexReply, Wandelsok faced a familiar challenge: answering the same customer questions every day with a small team. Each repetitive question took an average of five minutes of manual work. This increased inbox pressure and made it difficult to always respond quickly.
Most common email scenarios
- đĻ What is the delivery time?
- đ When will size X be back in stock?
- đ When will my backorder be shipped?
- âī¸ Can I change my order?
- âŠī¸ How do returns work?
- âąī¸ Why is my order delayed?
Support workload calculation
Before NexReply, the team spent an average of 15 hours per month answering identical order status and shipping questions by checking systems manually.
- Constant interruptions for the team
- Longer response times: 1 to 24 hours
- A growing need to hire additional staff
The decision
Why NexReply instead of a standard AI chatbot?
Wandelsok chose NexReply as an intelligent first layer in customer service. Not a standard AI chatbot, but a practical combination of predefined responses, AI context and direct integrations.
Before
- 15 hours of manual inbox work per month
- 1 to 24-hour response time
- Risk of higher staffing costs
- No real-time integration with the webshop and carriers
With NexReply
- 60% of tickets handled automatically
- Response time under 5 minutes
- No additional staff needed as the business grows
- Live PrestaShop + PostNL/DHL integration
Non-negotiable requirements:
- Save an average of five minutes of manual work per repetitive customer question.
- Handle familiar order questions immediately through PrestaShop, PostNL and DHL.
- Direct API integration with PrestaShop, PostNL and DHL
- Preserve personal customer communication without a chatbot.
The approach
The solution: NexReply as an intelligent automation layer
Wandelsok implemented NexReply as the central engine behind its support inbox. Incoming messages are classified within seconds. When the required data is available and the question falls within the predefined business rules, NexReply immediately prepares and sends an accurate reply.
Configured automations
Order on hold
Immediately informs customers about payment or address checks.
Backorder communications
Provides accurate updates on expected delivery times.
Return procedure
Automatically sends the correct return label.
Delayed delivery
Retrieves the live status and proactively updates the customer.
Stock and restock enquiries
Matches questions with current restocking dates.
Responses are based on:
Tone of voice
Gentle, helpful and appropriate for a premium sock brand.
Business rules
Replies stay within familiar questions and the available order information.
Live context & data
Actual PrestaShop order data linked to PostNL and DHL.
Operational process flow
6 steps from incoming email to resolution
Email arrives
The customer emails support@wandelsok.nl
Question type identified
NexReply analyses the exact intent
Current data retrieved
Order & shipping data from PrestaShop/PostNL/DHL
Rules checked
Business rules and templates checked
Reply prepared
Written accurately in the brand's tone of voice
Sent or escalated
- â Sent automatically
- â Sent to a team member
Technology
API integration with PrestaShop and carriers
NexReply's strength lies in its seamless integration with Wandelsok's existing technology. The software connects directly to the PrestaShop database and carriers PostNL and DHL without a complex implementation process.
PrestaShop
- Order data
- Customer information
- Order status
NexReply
- AI Engine
PostNL & DHL
- Shipping
- Tracking
- Delivery status
PostNL Shipping Integration
Tracking and delivery status available directly through PostNL
The API-based service automation and integration with PrestaShop and PostNL/DHL allow us to respond much faster. Everything is ready in NexReply straight away.
Jan VisserWandelsok
PrestaShop API
- Order details
- Customer information
- Product details
- Order status
PostNL API
- Shipping
- Tracking
- Delivery status
- Return labels
Onboarding
Implementation: controlled and personal
NexReply's implementation was smooth and efficient. The system was fully operational within one week. While other solutions can be complex or time-consuming to configure, NexReply stood out through its personal guidance and practical approach.
Onboarding Review
NexReply's help with implementing replies in particular means you achieve results very quickly.
Jan VisserWandelsok
Even with an initial review stage, time savings were immediate.
The outcome
Results with NexReply
60% of repetitive support questions automated
Results at a glance
- Repetitive questions automated
- 60%
- Response time (previously 1â24h)
- 1-3 min
- Time saved per week
- 3â4 hours
Response time comparison
From days to less than 5 minutes
Before
Manual
- Response time
- 1 to 24 Hours
- Team workload
- Heavy inbox workload and stressful Monday mornings
- Output
- Manual replies, with a higher risk of errors
Now
With NexReply
- Response time
- < 5 Minutes
- Team workload
- Less inbox pressure and a calmer support workflow
- Output
- Consistent communication, faster and more accurate
No need to increase headcount
60% of incoming support tickets handled entirely independently.
Less inbox pressure
Less inbox pressure through immediate handling of familiar order questions.
More time for marketing
An average of five minutes of manual work saved per repetitive question.
Consistent communication
Response time for familiar order questions reduced to 1â3 minutes.
Market position
NexReply vs. the market
| Role | NexReply | Minimal AI | Support Squard |
|---|---|---|---|
| AI email recognition | Yes, with context | Not specified | Not specified |
| Order data integration | Real-time | Not specified | Not specified |
| Draft reply + approval | Yes | Not specified | Not specified |
| Dutch language support | Native Dutch | Not specified | Not specified |
Would you like this for your webshop too?
Book a no-obligation demo and discover how many support questions NexReply can automate.