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Customer case studyE-commerce â€ĸ Ticketing

TicketBlitz automates 70% of German customer service with NexReply

Learn how TicketBlitz automated 70% of its German support enquiries with NexReply. Less inbox pressure, faster responses and more focus on growth, without a chatbot.

TicketBlitz

Thanks to NexReply, we have significantly optimised our German customer service. We save a lot of time, while our customers receive faster, personalised help without feeling as though they are communicating with a bot.

Laura de Boer Laura de BoerTicketBlitz
70%

Automated

Of incoming support tickets processed fully independently

Immediate

Faster response time

German support tickets are answered within minutes

95%

Better service experience

Natural brand communication and highly reliable service

About the customer

About TicketBlitz

TicketBlitz is a fast-growing ticketing business serving hundreds of consumers in Germany every day. With a strong focus on quality and customer experience, pressure on customer service also increased exponentially.

About TicketBlitz

The problem

The challenge: language nuances & repetitive inbox work

TicketBlitz's customer service team dealt with many recurring questions every day. A substantial part of the work involved repetitive tasks, leaving less time for complex enquiries. German language nuances also played a crucial role. A short question can have several meanings, and TicketBlitz wanted to avoid customers feeling they were talking to a bot that did not understand them and only gave standard replies.

Most common email scenarios

  • đŸŽŸī¸ Where are my tickets?
  • 🌍 Can I receive my tickets in another language?
  • 📩 I have not received my tickets
  • âœī¸ Can I change the name or details on my ticket?
  • đŸ’ļ When will I receive my refund?
  • â†Šī¸ How do cancellations or refunds work?

Support workload calculation

German support tickets required careful attention to language nuances and personal replies.

  • Constant interruptions for the team
  • Longer response times: 24–48 hours at weekends
  • A growing need to hire additional staff
400+Support emails per month

The decision

Why NexReply instead of a translation tool or AI agent?

German language nuances played a crucial role. TicketBlitz wanted to avoid customers feeling they were talking to a bot.

Before

  • 8 hours of manual inbox work per week
  • 12–48-hour response time, including weekends
  • Risk of higher staffing costs
  • No real-time connection to warehouse status

With NexReply

  • 70% of tickets handled automatically
  • German support tickets answered within minutes
  • No additional staff needed as the business grows
  • PrestaShop, Deutsche Post and DHL

Non-negotiable requirements:

  • Save substantial time on repetitive German support tickets.
  • Replies with the right German nuances and a personal tone.
  • PrestaShop, Deutsche Post and DHL connected for relevant context.
  • Fully preserve a personal tone in the German market.

The approach

The solution: NexReply as an intelligent automation layer

NexReply recognises repetitive German support questions and prepares a suitable reply within minutes.

Configured automations

Order on hold

Immediately informs customers about payment or address checks.

Backorder communications

Provides accurate updates on expected delivery times.

Return procedure

Automatically sends the correct return label.

Delayed delivery

Retrieves the live status and proactively updates the customer.

Stock and restock enquiries

Matches questions with current restocking dates.

Responses are based on:

Tone of voice

Personal, careful and appropriate for the German market.

Business rules

Replies stay within approved instructions and context.

Live context & data

Relevant order and shipping details from PrestaShop, Deutsche Post and DHL.

Operational process flow

6 steps from incoming email to resolution

  1. Email arrives

    The customer emails support@ticketblitz.de

  2. Question type identified

    NexReply analyses the exact intent

  3. Current data retrieved

    Customer and order data from PrestaShop

  4. Rules checked

    Business rules and templates checked

  5. Reply prepared

    Written accurately in the brand's tone of voice

  6. Sent or escalated

    • ✓ Sent automatically
    • ↗ Sent to a team member

Technology

API integrations with PrestaShop, Deutsche Post and DHL

TicketBlitz uses PrestaShop, Deutsche Post and DHL as connected sources of relevant customer context.

  1. PrestaShop

    • Order data
    • Customer information
    • Order status
  2. NexReply

    • AI Engine
  3. Deutsche Post & DHL

    • Shipping
    • Tracking
    • Delivery status

Deutsche Post and DHL Shipping Integration

Relevant context available through PrestaShop, Deutsche Post and DHL.

NexReply has helped us considerably improve our German customer service. We save a lot of time, while our customers receive faster, personal support.

Laura de Boer Laura de BoerTicketBlitz

PrestaShop API

  • Order details
  • Customer information
  • Product details
  • Order status

Deutsche Post & DHL

  • Shipping
  • Tracking
  • Delivery status

Onboarding

Implementation: controlled and personal

Together with NexReply, TicketBlitz developed a solution that is both efficient and personal. NexReply automates common questions while keeping replies natural and human. Smart configuration, integrations and a strong focus on language understanding ensure that German customer questions are interpreted correctly and answered professionally, even when the process is automated.

Onboarding Review

Thanks to NexReply, we have significantly optimised our German customer service. We save a lot of time, while our customers receive faster, personalised help without feeling as though they are communicating with a bot.

Laura de Boer Laura de BoerTicketBlitz

Even with an initial review stage, time savings were immediate.

The outcome

Results with NexReply

70% of repetitive support questions automated

Results at a glance

Repetitive questions automated
70%
Response time (previously 12–48h)
Immediate
Better service experience
95%

Response time comparison

From manual handling to replies within minutes

Before

Manual

Response time
12–48 Hours
Team workload
Heavy inbox workload and stressful Monday mornings
Output
Manual replies, with a higher risk of errors

Now

With NexReply

Response time
Within minutes
Team workload
Less inbox pressure and a calmer support workflow
Output
Consistent communication, faster and more accurate

No need to increase headcount

70% of repetitive German emails handled entirely independently.

Less inbox pressure

German support tickets answered within minutes.

More time for marketing

Substantial time saved on German customer service.

Consistent communication

Faster, personal support in the right tone.

Market position

NexReply vs. the market

NexReply vs. the market
RoleNexReplyBelcoZendesk
AI email recognition Yes, with context Not specified Limited (add-on)
Order data integration Real-time Not specified Basic (App Store)
Draft reply + approval Yes Not specified No
Dutch language support Native Dutch Not specified Tickets only

Would you like this for your webshop too?

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