BoekenBladKado automates customer service while retaining its brand voice
NexReply recognises incoming emails, matches them with approved instructions and enriches responses with order and shipping data, consistently with the brand, in every language.
Our customers receive faster, more consistent replies, and the team has time left for exceptions.
Carlijn van EngelenburgOperations Manager, BoekenBladKado.nl
Automated
Of incoming support tickets processed fully independently
Response time
Independent handling of emails about gift cards and Track & Trace
Time saved per week
Less manual lookup work in Intersolve and Centraal Boekhuis
About the customer
About BoekenBladKado.nl
BoekenBladKado.nl is a fast-growing Dutch e-commerce specialist in books, gift cards and magazine subscriptions. With a strong focus on quality and customer experience, it serves hundreds of consumers at home and abroad every day. Rapid growth in order numbers also caused pressure on customer service to increase exponentially.
The problem
The challenge: Repetitive questions and fragmented context
Before NexReply, answering many emails took unnecessary time. Employees had to look up order information manually and then formulate an appropriate response.
Most common email scenarios
- What is the value or validity of my gift voucher?
- My book is damaged. Can I exchange it?
- Where is my order?
- Track & Trace and delivery status
- Can I return or exchange an item?
- Delivery of the first magazine
- Questions about the start date
Support workload calculation
Manually looking up information in Intersolve and Centraal Boekhuis took the team a lot of time.
- Constant interruptions for the team
- Longer response times: 24–48 hours at weekends
- A growing need to hire additional staff
The decision
Why NexReply instead of a standard AI chatbot?
Staff had to look up gift card values, validity and status updates manually. This caused peaks in the workload.
Before
- 8 hours of manual inbox work per week
- 12–48-hour response time, including weekends
- Risk of higher staffing costs
- No real-time connection to warehouse status
With NexReply
- 85% of tickets handled automatically
- 16 hours saved per week
- No additional staff needed as the business grows
- Custom API, Intersolve and Centraal Boekhuis
Non-negotiable requirements:
- Save 16 hours per week on manual lookup work.
- Consistent replies based on gift card, order and shipping data.
- Custom API, Intersolve and Centraal Boekhuis connected.
- Preserve the brand's voice in every customer reply.
The approach
The solution: NexReply as an intelligent automation layer
BoekenBladKado implemented NexReply as the central engine behind its support inbox. Incoming messages are classified within seconds. When the required data is available and the question falls within the predefined business rules, NexReply immediately prepares and sends an accurate reply.
Configured automations
Order on hold
Immediately informs customers about payment or address checks.
Backorder communications
Provides accurate updates on expected delivery times.
Return procedure
Automatically sends the correct return label.
Delayed delivery
Retrieves the live status and proactively updates the customer.
Stock and restock enquiries
Matches questions with current restocking dates.
Responses are based on:
Tone of voice
Clear, helpful and appropriate for BoekenBladKado.nl.
Business rules
Replies based on approved instructions and current data.
Live context & data
Gift card, order and shipping data from Intersolve, Custom API and Centraal Boekhuis.
Operational process flow
6 steps from incoming email to resolution
Email arrives
The customer emails support@boekenbladkado.nl
Question type identified
NexReply analyses the exact intent
Current data retrieved
Gift card, order and shipping data
Rules checked
Business rules and templates checked
Reply prepared
Written accurately in the brand's tone of voice
Sent or escalated
- ✓ Sent automatically
- ↗ Sent to a team member
Technology
API integrations with Intersolve and Centraal Boekhuis
NexReply enriches replies with order and shipping data from Custom API, Intersolve and Centraal Boekhuis.
Custom API
- Order data
- Customer information
- Order status
NexReply
- AI Engine
Intersolve
- Gift card details
- Value
- Validity
PostNL Shipping Integration
Gift card and book order data directly available.
Our customers receive faster, more consistent replies, and the team has time left for exceptions.
Carlijn van EngelenburgOperations Manager, BoekenBladKado.nl
Custom API
- Order details
- Customer information
- Product details
- Order status
Centraal Boekhuis
- Stock
- Backorders
- Shipping and tracking
- Delays and backorders
Onboarding
Implementation: controlled and personal
BoekenBladKado implemented NexReply as the first layer of its email customer service. Incoming emails are automatically identified, matched to approved instructions and enriched with relevant context, such as order and shipping information. Where possible, NexReply handles emails automatically. Exceptions remain fully controlled through review and logging.
Onboarding Review
Our customers receive faster, more consistent replies, and the team has time left for exceptions.
Carlijn van EngelenburgOperations Manager, BoekenBladKado.nl
Even with an initial review stage, time savings were immediate.
The outcome
Results with NexReply
85% of repetitive support questions automated
Results at a glance
- Repetitive questions automated
- 85%
- Response time (previously 12–48h)
- 1-3 min
- Time saved per week
- 16 hours
Response time comparison
From manual lookup work to automatic context
Before
Manual
- Response time
- 12–48 Hours
- Team workload
- Heavy inbox workload and stressful Monday mornings
- Output
- Manual replies, with a higher risk of errors
Now
With NexReply
- Response time
- 1–3 minutes
- Team workload
- Less inbox pressure and a calmer support workflow
- Output
- Consistent communication, faster and more accurate
No need to increase headcount
85% of emails about gift cards and Track & Trace handled independently.
Less inbox pressure
Less pressure at peak times through faster, more consistent replies.
More time for marketing
16 hours saved per week.
Consistent communication
More time for exceptions.
Market position
NexReply vs. the market
| Role | NexReply | Intercom | Freshdesk |
|---|---|---|---|
| AI email recognition | Yes, with context | Chatbot only | Limited (add-on) |
| Order data integration | Real-time | Limited | Basic (App Store) |
| Draft reply + approval | Yes | Limited | Limited |
| Dutch language support | Native Dutch | No | Limited |
Would you like this for your webshop too?
Book a no-obligation demo and discover how many support questions NexReply can automate for your team.