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News 6 min readPublished: February 2026

NexReply selected for Web Summit Rio 2026: why it makes sense

NexReply has been selected to participate in Web Summit Rio 2026. Not as a visitor, but as an exhibitor and speaker. This is no coincidence, but a deliberate choice and logical outcome of what NexReply is building.

The wrong problem

Most customer service tools optimise the communication channel, not the process behind it. Businesses answer questions faster, but volume keeps growing. Treating the symptoms.

Why NexReply is different

Not a chatbot, not an AI agent. A platform that automates customer service processes using real data, fixed rules and direct integrations with online shops and shipping systems.

What we're showing in Rio

A live demo of complete e-commerce customer service automation. From customer question to answer in seconds, including order status, returns handling and tracking.

Results

60 to 80 percent automation within 30 days. Implementation in 2 weeks. No months of training data required.

From manual to automated

The shift from someone typing an answer to the system knowing the answer. Integrations with Shopify, WooCommerce, bol.com, Amazon, PostNL and DHL.

Why Web Summit Rio

The world's largest tech event. 70,000+ visitors. NexReply fits the theme of practical AI applications that already work today.

Conclusion

Web Summit is not the destination; it is a stop along the way. NexReply is building customer service infrastructure that scales without extra staff.

Curious what NexReply can do for your customer service?

Book a no-obligation demo and discover how many support questions NexReply can automate.