"Where is my order?" As a shop owner, you see this question in your inbox every day. Every email means looking up an order, checking its status and composing a reply. Smartly connecting your online shop to email lets you automate most of this.
What does 'connecting your online shop to email' really mean?
It means more than setting up an info@ address. It means email communication is directly connected to your shop data: orders, customers, shipments and products. One central system where incoming emails are understood, relevant data is retrieved automatically and replies are sent consistently.
The three email flows in every online shop
1. Transactional emails: order confirmations, shipping updates and invoices, sent automatically through Shopify, WooCommerce or Lightspeed
2. Marketing emails: newsletters, offers and recurring campaigns
3. Incoming customer service emails: the real bottleneck: WISMO, returns and stock questions
The 'Big Three' of e-commerce emails
70%+ of incoming emails: WISMO, returns and exchanges, and product and stock questions. Predictable in content and perfect for automation.
Why manual handling cannot scale
50 emails/day × 5 minutes = more than 4 hours/day. Plus hidden costs: inconsistent replies, longer response times, lower customer satisfaction and extra staff as you grow.
The next step: email automation with AI
The system understands the question, retrieves live data and sends an immediate reply. Three steps: 1) Intent recognition 2) Retrieve live data 3) Send a reply.
What does email automation deliver in practice?
24/7 immediate answers across all channels
Consistent, professional communication
80–90% less manual work
Lower workload for your support team
Higher customer satisfaction through ultra-fast replies
Connecting your online shop to email: how it works technically
Seamless data exchange through APIs. Connections to Shopify, WooCommerce, Lightspeed, Sendcloud and IMAP/SMTP.
NexReply: email automation without losing control
AI doesn't make things up. Replies follow approved instructions, enriched with live shop data, while complex questions go to a team member. An assist-first philosophy.
Why choose a Dutch solution?
Dutch-language software and support, understanding of local e-commerce such as PostNL and iDEAL, data within the EU, and GDPR compliance.